Our Policy:

Welcome to the web sites (collectively, the "site") of Strategic Insights ( and (collectively, Strategic Insights, "SI","we", "us" and/or "our"). This site is operated by Strategic Insights, Inc. and has been created to provide information about our company and marketing research to you.

SI is committed to protecting the privacy of our clients and research participants.

This privacy & data protection policy ("Policy" or "Data Protection Policy") applies worldwide to SI and is based on globally accepted basic principles on data protection. This Policy adopts the fundamental principles of the EU's General Data Protection Regulation ("GDPR") as the minimum standard to which SI, its employees and suppliers must adhere.

Also, SI adheres to the requirements of individual state privacy laws in California (CCPA), Virginia (VCDPA), Colorado (CPA), Utah (UCPA), Connecticut (CTDPA), Nevada (NPICICA), and Maine (Act to Protect the Privacy of Online Consumer Information).

This privacy policy sets forth Strategic Insights' policy with respect to its processing of two types of data:

Our collection, use, and disclosure of processor data:

We receive information from or on behalf of our customers and their users. Because of the nature of the services, this information may contain any type of personal data, including names, contact information, and other identifying information.

Subject to our contractual obligations with our customers, and depending on the particular services, we use and disclose processor data as follows:

Subject to our contractual obligations with our customers, and depending on the particular services, we share processor data as follows:

Our collection, use, and disclosure of controller data:

When you interact with us through the site or the services, or become a customer or are a vendor, we may collect personal data and other information from you. As further described below, and depending on how you interact with us, we may collect the following categories of personal information:

Personal Data that You Provide Directly to Us:

We collect personal data from you when you voluntarily provide such information, such as when you register for access to the services (for example, your name and mailing address), use certain services, contact us with inquiries, respond to one of our surveys, or contract with us. When SI collects personal data we make an effort to provide a link to this privacy policy.

Personal Data that We Collect from Third Parties:

We collect personal data from third parties, such as lead generation firms.

By voluntarily providing us with personal data, you acknowledge that you have read this Privacy Policy and understand that such personal data may be transferred from your current location to the offices and servers of SI and the authorized third parties referred to herein located in the United States, which may not offer the same level of protection as the country in which you are located.

Automatically Collected Data:

When you interact with SI through the Site or Services, we receive and store certain automatically collected information collected passively using various technologies. SI may store such information itself or such information may be included in databases owned and maintained by SI affiliates, agents or service providers. This Site may use such information and pool it with other information to track, for example, the total number of visitors to our Site, the number of visitors to each page of our Site, the domain names of our visitors' Internet service providers, and how our users use and interact with the Services. Also, in an ongoing effort to better understand and serve the users of the Services, SI often conducts research on its customer demographics, interests and behavior based on the Personal Data and other information provided to us. This research may be compiled and analyzed on an aggregate basis. SI may share this data with its affiliates, agents and business partners. SI may also disclose aggregated user statistics in order to describe our Services to current and prospective business partners, and to other third parties for other lawful purposes.

In operating our Site, we may also use a technology called "cookies." A cookie is a piece of information that the computer that hosts our Site gives to your browser when you access the Site. Our cookies help provide additional functionality to the Site and help us analyze Site usage more accurately. For instance, our Site may set a cookie on your browser that allows you to access the Site without needing to remember and then enter a password more than once during a visit to the Site. You can change your settings to notify you when a cookie is being set or updated, or to block cookies altogether. Please consult the "Help" section of your browser for more information. (e.g., Internet Explorer; Microsoft Edge; Google Chrome; Mozilla Firefox; or Apple Safari).Please note that by blocking any or all cookies, you may not have access to certain features or offerings of the Services.

Online Analytics:

We may use third-party web analytics services (such as those of Google Analytics) on our Services to collect and analyze the information discussed above, and to engage in auditing, research or reporting. The information (including your IP address) collected by various analytics technologies described in above may be disclosed to or collected directly by these service providers, who use the information to evaluate your use of the Services, including by noting the third-party website from which you arrive, analyzing usage trends, assisting with fraud prevention, providing certain features to you, and other purposes. To prevent Google Analytics from using your information for analytics, you may install the Google Analytics Opt-out Browser Add-on by clicking here. If you receive email from us, we may use certain analytics tools, such as clear GIFs, to capture data such as when you open our message or click on any links or banners our email contains. This data allows us to gauge the effectiveness of our communications and marketing campaigns.

Tailored Online Advertising:

Third parties whose products or services are accessible or marketed via the Services may also place cookies or other tracking technologies on your computer or other device to collect information about your use of the Services, in order to (i) inform, optimize, and serve advertising content based on past visits to our Services and other sites and (ii) report how our advertising content impressions, other uses of advertising services, and interactions with these advertising impressions and services are related to visits to our Services. We also may allow other third parties (e.g., ad networks, servers and platform) to serve tailored advertising to you on the Services or on other websites or in other mobile applications, and to access their own cookies or other tracking technologies on your computer or other device you use to access the Services. We neither have access to, nor does this Privacy Policy does not govern, the use of cookies or other tracking technologies that may be placed by such third parties. If you are interested in more information about tailored browser advertising and how you can generally control cookies from being put on your computer or mobile browser to deliver tailored advertising (i.e., not just for the Services), you may visit the Network Advertising Initiative's Consumer Opt-Out Link and/or the Digital Advertising Alliance's Web Choices Tool to opt-out of receiving tailored advertising from companies that participate in those programs. Please note that to the extent advertising technology is integrated into the Services, you may still receive advertising content even if you opt out of tailored advertising. In that case, the advertising content will just not be tailored to your interests. Also, we do not control any of the above opt-out links and are not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms.

We use controller data for business and commercial purposes as follows:

If SI intends on using any personal data in any manner that is not consistent with this Privacy Policy, you will be informed of such anticipated use prior to or at the time at which the personal data is collected, consistent with applicable laws.

The laws in some jurisdictions require companies to tell you about the legal ground they rely on to use or disclose personal data. To the extent those laws apply, our legal grounds for processing Controller Data are as follows:

Legitimate interests: In most cases, we handle Controller Data on the ground that it furthers our legitimate interests in commercial activities such as the following in ways that are not overridden by the interests or fundamental rights and freedoms of the affected individuals:

We may also process Controller Data for the same legitimate interests of our customers and business partners.

SI is not in the business of selling Controller Data. There are, however, certain circumstances in which we share the categories of personal information identified as Controller Data with certain categories of third parties without further notice to you, as follows:

Your EU Rights and Choices:

We offer the options described below for exercising rights and choices under applicable law, which are subject to important limits or exceptions under applicable law.

Additional California Privacy Notice

This Additional California Privacy Notice applies solely to California residents. It applies to personal information we collect on or through the Services and through other means (such as information collected offline, in person, and over the telephone). It does not apply to personal information we collect from our employees and job applicants in their capacity as employees and job applicants. It also does not apply to personal information we collect from employees, owners, directors, officers, or contractors of businesses in the course of our provision or receipt of business-related services.

As described above, in the preceding twelve months, we or our service providers may have collected the following categories of personal information for business or commercial purposes: (1) identifiers (such as name and email address); (2) commercial information (such as transaction data); (3) Internet or other network or device activity (such as browsing history and log data); (4) location information (such as general location information inferred from an IP address); (5) financial data (such as credit card information); (6) sensory information (such as customer service recordings ); (7) professional or employment related data; (8) legally protected classifications (such as gender and marital status if you disclose such information to us); and (9) other information that identifies or can be reasonably associated with you.

We collect the categories of personal information identified above from the following sources: (1) directly from you; (2) through your use of the Services; and (3) third parties such as lead generation firms.

As further described above, we collect the categories of personal information identified above for the following business and commercial purposes: (1) to provide the Services; (2) to communicate with you regarding the Services or to tell you about services we believe will be of interest to you; (3) to protect us and others, including enforcing the legal terms that govern the Services; (4) to comply with laws; (5) to facilitate any business transfers for an actual or contemplated sale involving our assets; and (6) as consistent with customer requirements.

California law may permit California residents to request that we:

You may have the right to receive information about the financial incentives that we offer to you, if any. You also have the right to not be discriminated against (as provided for in applicable law) for exercising certain of your rights. Certain information (such as information we collect about our employees or job applicants, or information we collect from employees, owners, directors, officers, or contractors of businesses in the course of our provision or receipt of business-related services) may be exempt from such requests under applicable law. We need certain types of information so that we can provide the Services. If you ask us to delete it, you may no longer be able to access or use the Services.

If you would like to exercise any of these rights, please submit a request at You will be required to verify your identity before we fulfill your request. You can also designate an authorized agent to make a request on your behalf. To do so, you must provide us with written authorization or a power of attorney, signed by you, for the agent to act on your behalf. You will still need to verify your identity directly with us.

California residents may opt out of the "sale" of their personal information. SI does not "sell" your personal information as we understand that term to be defined by the California Consumer Privacy Act ("CCPA") and its implementing regulations. However, some people have taken the position that when a website uses third parties' cookies or similar technology for its own analytics or advertising purposes, the website is engaged in a "sale" under the CCPA if the third parties have some ability to use, disclose or retain the data to improve their service or to take steps beyond the most narrowly drawn bounds of merely providing their service to the website/app. Some take this position even when the website pays the third party (not vice versa), and in most cases merely provides the third party with an opportunity to collect data directly, instead of providing personal information to the third party. If you take the position that any of those relationships involve a "sale" within the meaning of the CCPA, then you may consider SI to have "sold" what the CCPA calls "identifiers" (like IP addresses), "internet or other electronic network activity information" (like information regarding an individual's browsing interactions on the SI site), and "commercial information" (like the fact that a browser visited a page directed to people who are considering obtaining services from us) to those sorts of companies. While SI does not believe these are "sales" as that term is defined under the CCPA, you can opt out of this activity by following the directions in the Tailored Online Advertising section above.

Nevada Rights

Under Nevada law, certain Nevada consumers may opt out of the sale of "personally identifiable information" for monetary consideration to a person for that person to license or sell such information to additional persons. "Personally identifiable information" includes first and last name, address, email address, phone number, Social Security Number, or an identifier that allows a specific person to be contacted either physically or online. We do not engage in such activity; however, if you are a Nevada resident who has purchased or leased goods or services from us, you may submit a request to opt out of any potential future sales under Nevada law by Please note we will take reasonable steps to verify your identity and the authenticity of the request. Once verified, we will maintain your request in the event our practices change.


SI does not knowingly collect personal information (as defined in the Children’s Online Privacy Protection Act) from children under the age of 13. If you are under the age of 13, please do not submit any personal information through the Services. We encourage parents and legal guardians to monitor their children's Internet usage and to help enforce our Privacy Policy by instructing their children never to provide personal information on our Services without their permission. If you have reason to believe that a child under the age of 13 has provided personal information to SI through the Services, please contact us, and we will endeavor to delete that information from our databases.

Links to Other Web Sites / Services:

This Privacy Policy applies only to the Services. Our Services, in particular our Site, may contain links to other web sites or services not operated or controlled by SI (the "Third Party Sites"). The policies and procedures we described here do not apply to the Third Party Sites. The links from our Services do not imply that SI endorses or has previewed the Third Party Sites. We suggest contacting those sites directly for information on their privacy policies.

Use of External Services:

SI uses YouTube API Services to collect authorized data and fulfill Services when authorized by the Customer. You can learn more about the associated terms of service and privacy policies via the links below:

Google: YouTube: YouTube API Client:

You can revoke SI's access to your data from YouTube via the Google Security settings page here:

Note that revoking such authorizations may limit or eliminate certain functionality.


SI takes steps to protect personal data from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no Internet, email or other electronic transmission is ever fully secure or error free, so we cannot assure you that your personal data will never be used or disclosed in a manner that is inconsistent with this Privacy Policy, and you should take special care in deciding what information you provide to us.

Data Retention:

We will retain personal data for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. To provide security and business continuity for the activities described in this Privacy Policy, we make backups of certain data, which we may retain for longer than the original personal data.

Changes to SI's Privacy Policy:

Our Services may change from time to time. As a result, at times it may be necessary for SI to make changes to this Privacy Policy. SI reserves the right to update or modify this Privacy Policy at any time and will notify you of such changes in compliance with applicable laws. Please review this Privacy Policy periodically. This Privacy Policy was last updated on the date indicated above.

Contacting SI:

Please also feel free to contact us if you have any questions about SI's Privacy Policy or the information practices of our Services.

You may contact us as follows:

Home | About us | Philosophy | Study Types | Mission | Global Reach | Research Toolbox | Clients | Contact Us

402 Oxfordshire Lane, Chapel Hill, NC 27517 - 516-582-2191